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Japan Reacts to BSE

 
 
gyuudon (
 
  Gyuudon, or "beef bowl," a popular Japanese dish often made with U.S. beef  

As of January 20, 2006, Japan once again banned the import of U.S. beef, after Japanese inspectors found bone material, a banned product, in a U.S. beef shipment to Japan. The Japanese government had issued a ruling permitting the import of U.S. beef from cattle under the age of 21 months in early December, 2005, after protracted negotations.

The list of events and resources below trace some of the background of this ongoing discussion between the United States and Japan on beef. It is not intended to serve as an exhaustive treatment of this subject but, rather, as an introduction to some of the key issues. For additional background on beef exports to Japan and on Japanese views of beef and other foods, see our section on Interviews: Authentic Voices.

 

 

Events

After a cow slaughtered in the state of Washington tested positive for BSE (bovine spongiform encephalopathy) in December 2003, Japan immediately announced a ban on the import of U.S. beef and most other products derived from cattle, sheep, goats from the United States.

Resources

For USG publications on the USDA page on events related to the discovery of BSE in the United States and resulting trade issues, see the USDA Foreign Agricultural Service page on BSE and list of updates.

(Access to Japan Times articles requires registration.)
Japanese consumer reaction was calm:
No Panic Over Latest BSE Scare (Japan Times, Dec. 27, 2003)
U.S. Mad Cow Case Comes as No Surprise to Japan (Japan Today, Dec. 30, 2003)

Japan Officially Slaps Ban on U.S. Beef over BSE Scare (Japan Times, Dec. 27, 2003)

BSE Trade Ban Status - a continuously updated list of BSE-triggered bans, listed alphabetically by country, of U.S. products.

KSU opens BSE testing Center

The Japanese beef industry had already been hit by BSE after the disease was diagnosed in a Japanese cow in 2001. In response, Japan adopted a law in June 2003 requiring the traceability of beef from the farm to retail sale and set up a voluntary program for exporters of beef to Japan to certifiy the traceability of beef from other countries.

Meat Traceability in Japan by Roxane Clemens, Center for Agricultural and Rural Development, Iowa State University, November 2003. Explains how "farm to fork" traceability has become a marketing tool used by Japanese companies to attract consumer confidence in their products. Some companies have developed elaborate systems to offer consumers detailed assurance on the origins of each beef purchase.

 

Customers of beef restaurants in Japan expressed great disappointment after the supply of U.S. beef was cut off. Several popular fast-food chain restaurants, known for their gyuudon ("beef bowl") dishes faced unhappy customers when they were forced to stop offering this quick meal. The restaurants have tried alternative dishes but with only limited success.

 

See the Japan Times online for the unfolding of this story (Access to Japan Times articles requires registration.):
Gyudon' back on Matsuya's menu ( March 10, 2004)
McDonald's, Yoshinoya diversify fare
(March 2, 2004)
Chain turns to Aussie beef to keep 'gyudon' on menu (Feb. 20, 2004)
Yoshinoya faithful prepare for end to 'gyudon
(Feb. 11, 2004)
Gyudon': the end of an era ( Feb. 10, 2004)

During the past two years, the United States and Japan have held a series of talks on beef imports.

For an Asian perspective on the status of negotiations:
More on the mad mad cow mess and Mexico, (Asian Times Online, Feb. 25, 2004)
Kill the T-bone to save the beef (Asian Times Online, Feb.12, 2004)

U.S. Farm Chief Prods Japan on Beef Imports (Japan Times, Mar. 11, 2004)
Japan Cool to U.S. BSE Test Plan (Japan Times, Feb. 27, 2004)