bestor interview p 3b
 
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Authentic Voices:
Conversations on Food and Agriculture

 
Dr. Ted Bestor

Bringing Home the Sushi: Food as a way of understanding each other's livelihoods

Interview with Theodore C. Bestor
Professor
Department of Anthropology and Reischauer Institute for Japanese Studies
Chair of the Social Anthropology Wing, Department of Anthropology
Harvard University

By Norma Sakamoto-Larzalere
October 28, 2004

 

Theodore C. Bestor is Professor of Anthropology and Japanese Studies at Harvard University, and is past president of the American Anthropological Association’s East Asian Studies Section and the Society for Urban Anthropology. His many publications include: “Neighborhood Tokyo” (1989),” Doing Fieldwork in Japan” (co-editor, 2003), and his most recent, “Tsukiji: The Fish Market at the Center of the World” (2004). His current research looks at the development of Japanese food culture and his ongoing project on “Global Sushi” examines the “global reach” of Japanese seafood markets, their impact on markets and fish industries, and the popularity of sushi and other types of Japanese foods..

1. Background

2. Neighborhood Tokyo: Miyamoto-cho

3. Tokyo's Tsukiji: The Fish Market and the Center of the World

-Globalization

4. Japanese Food Culture: Looking at Sushi as a Japanese Food and Icon

5. Issues of Food Safety and Hygiene

6. Lessons to be Learned from the Field: Linking Kansas with Japan

7. Concluding Thoughts

Tokyo's Tsukiji: The Fish Market and the Center of the World

-Globalization

L: Later, you specifically focused on the intermediate traders. Could you describe in a nutshell a typical morning at the fish market? If I walk in as a tourist, what would I see at Tsukiji?

B: Well--you're going to see more fish than you ever imagined. Tsukiji sells roughly 24 hundred metric tons of fish everyday.

That's 2 million 400 thousand kilograms a day.

L: That’s phenomenal!

B: It's an absolutely amazing phenomenon. The only standard of comparison I can give you is the Fulton Fish Market in New York City which is the largest fish market in North America. It handles only about one-sixth that amount.

Obviously, Japanese food culture is centered on fish so that's not surprising. But it astounding, at five in the morning, to walk into this marketplace--tuna lined up as far as the eye can see or crate after crate after crate of shrimp. And [fish] from all over the world. Not just Japanese fishing but Canadian, American, Mexican, Chilean, West African, Spanish, Turkish, Tunisian, Italian, Indian, Indonesian--

L: It really is astounding. Your research has taken you to many parts of the world because of that--

B: Well--not as many parts as I'd like--but in the course of trying to understand this global fishing industry, and the way the distribution is centered on this marketplace, I've done research now in Spanish fishing ports. I've visited a couple of dozen fishing ports on the Atlantic coast. I've gone to fishing markets and ports in Korea, Taiwan, and Vietnam. Essentially, anywhere there is a coastline and sometimes where there isn't. If people can catch fish or grow fish, they are probably doing business in some way with the Japanese fishing industry.

L: You had mentioned in your book that there is running joke at Tsukiji the biggest Japanese seaport is Narita airport. Is that right?

B: That's right. That's true in terms of the monetary value of the fish. Fish that is flown to Japan by jet is an enormous amount. And in fact, I've gone to the Narita fish market. There is a wholesale market at the airport where fish are brought in, they go through customs inspection--it's off the map. The crates are opened up and the people there make decisions about whether this set of imported fish will go to Tokyo or Yokohama or Kyoto or Osaka or wherever. From Narita [the fish] can go almost anywhere in Japan.

L: As far as Tsukiji being an example of globalization, can you tell us a little about the intermediate traders themselves? You called them the "technicians of globalization." What do you mean by this?

B: I referred to them as technicians in the sense that in their day-to-day job they're not worried about globalization. They are worrying about where this fish came from and where it's going to go. But it's in their business that really, the nuts and bolts of all this happened, because what they're doing is making decisions on a daily basis and who to call. You know--calling up a fish broker in Norway or a fish broker in New York or a fish broker in Seoul--and saying, "What are you sending? What's coming?" Or saying, "The prices are down this week on such and such so don't send anymore because we have enough."

So, on the one hand, they're coordinating the flow--not because they're thinking globalization--but they're thinking, "My business depends on this, this, and this. I know these people in other parts of the world and I can call on them. "

L: "And how do we connect?"

B: Yes. And then the fish arrives and then they're making decisions. "Is this a high quality fish, a high quality tuna that is going to end up in a Ginza sushi bar being sold at fantastic prices? Is it something that's going to be sold in supermarkets and cut up in little plastic boxes and sold to housewives?"

So there are decisions on the selling end that are determining what ordinary Japanese are going to have available to consume. Again, they’re not thinking about it in abstract terms. They’re just thinking that, “I’ve got 200 kilos of tuna, where am I going to sell it?”

It’s in those mundane details, thinking about, “Where can I get more of this? Who can I call to get more shipped here? Where am I going to sell this stuff?” It’s in those mundane details that the connections of globalization are really being made.

The housewife, who buys Chilean salmon at the supermarket, doesn’t necessarily stop to think about, “How did Chilean salmon end up in my local supermarket?” But you can trace it back in a chain of thirteen or fourteen steps where people all along the way are simply in their daily business, making lots of daily decisions that end up creating the supply chain between a Chilean fish farm and a Japanese supermarket.

L: You had mentioned that globalization at least by Western scholars as the idea of the Western conglomerate. What you describe is quite the reverse. It’s switching the idea of globalization in the other direction when talking about the Japanese market.

B: Exactly. So this stereotype of globalization is this Western imperialism, Western businesses—taking over—we’re the source. But, clearly, globalization is taking place on a thousand different dimensions all at once.

“Godzilla” is a primary example. In popular culture, there are lots of things coming from Japan to the United States or to the rest of Asia. In terms of fish markets, food supply chains. I don’t know that much about the grain business but I’m sure there are lots Middle Western grain farmers—whether it’s soybeans or wheat or corn—who are producing things to be exported to Japan or China or other parts of the world. It’s not that a Midwestern grain farmer is on the periphery of the world. But that there are different kinds of centers. There may be centers for some businesses, some trade for some commodities based in the United States and others may be based overseas. Tsukiji is a perfect example of a global center [that] drives all kinds of production and distribution around the world.

L: Then, Tsukiji literally sets the prices worldwide?

B: The price at Tsukiji will determine, directly or indirectly, the price that a fisherman gets in Gloucester, Massachusetts or Cartahena, Spain. It’s going to be based on somebody looking at the market reports and finding out [for example] tuna was down three-percent yesterday, so the price drops around the world.

And it’s that kind of—I don’t know what you’d call it exactly—globalization with many centers. Each center perhaps only important in some limited domain. But nonetheless, important for that domain--Tsukiji may be totally irrelevant to people in the computer business or in popular entertainment, but on the docks on Maine it’s very important. Just as in a grain elevator in the Midwest, the Chinese price of sorghum may be crucial.

Next: Tokyo's Tsukiji, cont: Cultural Stereotypes; Tuna